The Art of Language

What do Gorge Washington, Adolf Hitler, and Barack Obama have in common? Answer they all use rhetoric. Every day we are bombarded with rhetoric. It’s in the media, it spews from the lips of politicians, the heads of big business use it constantly, our parents use it, we use it and it is a part of our daily life. Rhetoric is a means of persuading an audience by appealing to their ethos (building credibility or moral value), pathos (emotional appeals), and logos (the use of reasoning). This use of language is incredibly powerful. It can instill meaning to the audience and if you can do that the possibilities are endless.